Part 16 Full guide
Grow your app
Free trials with a reminder before they end, a free launch period you can switch off, invite rewards, creator codes, notifications and emails people want, a What's new screen, ratings, finding your first customers by hand, and adding features safely after launch.
Your app can take money. This part is about the people who will pay it: how they try the app, how they hear about it, how it talks to them afterwards, and how it keeps getting better without breaking. Every step here comes from a real launch, including the parts that went wrong: a reward that could be given twice, invite links that quietly lost their code, notifications nobody had turned on, and a legal page that still described last month's app.
The first four steps are about giving: trials, a free launch period, invite rewards and creator codes. Each is a real plan or a server switch, never a code that unlocks something, because the stores forbid that. The next four are about talking: notifications, emails, a What's new screen and ratings, all asked for at the right moment and never from people's private data. The last two are about work: finding your first customers by hand, honestly, and keeping the same safe habits from Part 7 (work safely) when you add features after launch. Pick the steps your app needs; the trial and the free-launch switch come first if you plan to charge.
- 1Free trials, and a reminder before they end Full guide, coming soon
- 2A free launch period, and the day it ends Full guide, coming soon
- 3Invite-a-friend rewards Full guide, coming soon
- 4Creator and affiliate codes Advanced Full guide, coming soon
- 5Notifications people actually want Full guide, coming soon
- 6The emails your app sends (codes, receipts, reminders) Full guide, coming soon
- 7A "What's new" screen in the app Full guide, coming soon
- 8Ratings and reviews Full guide, coming soon
- 9Finding your first customers (by hand) Full guide, coming soon
- 10Keep adding features after launch (the same way, safely) Full guide, coming soon